AirDNA: The 5 new Airbnb guest trends that are changing short-term leases in 2022
Expedia CEO Peter Kern predicted that summer 2022 will be the busiest travel season ever, AirDNA reports.
In its latest Market Review, the AirDNA research team highlighted continued signs of short-term rental (STR) growth while also cautioning against the possible influence of inflation and high gas prices.
It also revealed five Airbnb trends hosts need to capitalize on in order to maximize their STR revenue—and their guests’ experiences—during the sunny months ahead as follows:
1. Weekday bookings are more popular than ever.
STR guests aren’t just weekend warriors anymore. Although travelers do still turn up for the weekend, weekday stays are in increasingly high demand. Demand for Tuesday night stays grew 5% from 2019 to 2021; Wednesdays came in a close second, followed by Mondays and Thursdays.
Old STR wisdom may tempt you to drop your rates for mid-week stays—but that could mean leaving money on the table. Now is an ideal time to optimize your Airbnb pricing strategy because your guests are likely comfortable with higher rates than you might expect. (MarketMinder’s Smart Rates pricing tool helps you the price with confidence by shedding light on what your competitors are charging for properties similar to yours.)
2. Guests are interested in large spaces.
In 2022, everything is bigger—and we’re not just talking about gas prices.
In short, travelers are booking larger properties than they used to. The average STR booking included 2.3 rooms in 2021, compared to 2.1 rooms in 2019. But that’s only part of the story.
Only 27.3% of all rentals booked in 2021 had one room, while 24.4% of bookings were for two-room rentals, and a whopping 38.8% of bookings included three bedrooms or more. Whether guests are traveling in groups or want a dedicated office while on the road, managing an Airbnb in 2022 means maximizing space.
If your rentals have multiple bedrooms, you’re already ahead of your one-bedroom competitors. But if you do manage one-bedroom rentals, there’s still a lot you can do to make a small space live large. Thoughtful interior design can increase both occupancy rates and average daily rates (ADRs).
3. Luxury properties are experiencing occupancy growth.
Historically, luxury properties have tallied lower occupancy rates versus other property types, but that appears to be changing.
Luxury properties have been experiencing higher occupancy rates each year since 2018, with a significant spike in 2021. For reference, this time last year, budget properties were tallying just over 15% occupancy growth, while luxury properties were tallying twice as much.
If you manage luxury properties, this is great news. But if you don’t, there’s no need to panic. Unique Airbnbs often outperform standard properties, so it’s worth considering other ways you can separate your listings from the competition.
4. Long-term stays are on the rise.
Culturally, a lot has changed since pre-COVID-19 times, including the popularity of long-term STR stays. In fact, bookings that meet or exceed 28 days is actually the fastest-growing trip length category today.
Prior to the COVID-19 pandemic, 28-plus-day stays accounted for between 14% and 17% of gross nights booked. Since then, 28-plus-day stays have comprised as much as 24% (Q1 2021) and 25% (Q2 2020) of gross bookings. As of Q1 2022, they were still accounting for 21%.
With remote work becoming more and more commonplace, there’s good reason to believe travelers will continue living out their “work from anywhere” aspirations in your Airbnb.
It’s worth noting that much of this growth is centered in cities, too, so rebounding metro areas may be an ideal place to invest in new properties if you’re looking to grow your STR business. But no matter where your rentals are, it’s smart to stay ahead of this curve by ensuring your rentals are conducive to remote workers and long-term stays.
5. ADRs are increasing for all property types
The math is straightforward: Guests are paying more for their STRs than they were in 2019. ADRs are on the rise across all price tiers, with rates increasing approximately 30% across the board in April 2022 compared to the same time in 2019.
As a host or manager, this doesn’t mean you should just arbitrarily crank up your prices, though. A dynamic pricing tool can help you smartly capitalize on changes in your market, and future pacing analyses can help you understand when to anticipate further shifts—so that you can be more proactive and less reactive when it comes to your rates.
Although these Airbnb trends provide a great reference for your seasonal STR planning, they’re just a small snapshot compared to the larger trends shaping the vacation rental industry in 2022. Guest preferences can change quickly, so it’s important to keep your finger on the pulse of everything that can impact your rentals—such as seasonality, lead times, market health, and more.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report
- 1) Greek Tourism Minister presents updates on cruises and short-term rentals to SETE
- 2) AIRDNA: Average price of Airbnb in Greece at €193 in 2022 up by 35% from 2019
- 3) PA.SY.DA: Mykonos, Santorini and Corfu islands have the most Airbnbs in Greece
- 4) Media report: Greece to impose new laws on Airbnbs
30/10 00:31
Passenger ferry 'Aghia Theodora' safely in Igoumenitsa Port after running aground
30/10 00:31
Government spokesperson: Greece's 'brain gain' wager appears to have been won
30/10 00:28
Greek supermarket prices for 362 product codes to fall from 5% to 24%
29/10 23:41
29/10 17:18
Greek and German Presidents visit site of future Holocaust Museum in Thessaloniki
25/10 15:07
More than 4.000 participations from 28 countries in 63 activities at Navarino Challenge 2024
23/10 22:29
Greece's PPC successfully issues new 7-year bond raising 600 million euros
23/10 22:14
23/10 20:17
23/10 19:26
European Commission greenlights €40 million for flood prevention works in Athens
23/10 11:22
Grecce's SNF supports relief efforts after Hurricanes in the Southeastern U.S.
22/10 21:48
IMF expects Greek economy to grow by 2.3% in 2024 and 2% during 2025
22/10 21:46
Minister: Ticket prices for new Thessaloniki metro to be announced shortly
22/10 21:37
Greek Shipping Minister: A new 'maritime' Egnatia will open up new prospects
22/10 21:31
Transport Minister visits FlyOver project site in Greek city of Thessaloniki
22/10 21:25
Increased tourist traffic in Greece during the period January-August 2024
21/10 21:23
Prime Minister: Greece's economy on irreversible path to recovery
21/10 19:19
Greek FinMin: Plan to utilize Hellenic Public Properties at implementation phase
21/10 18:00
21/10 09:16
European Union Commissioner inaugurates creation of 'Trusted Investors Network'
18/10 23:09
Exhibition of ancient cultures from Basilicata opens at Athens Acropolis Museum
17/10 19:13
Enterprise Greece: 121 firms showcase environmentally friendly fashion at global shows
17/10 18:18
Ticket price of 2 euros for cinema festival throughout Greece on October 31
17/10 14:34
Prime Minister: Greece has been very effective in dealing with illegal migration
17/10 13:22
Traditional Greek Costumes show:“From Avgi to the present: the clothes narrate”
17/10 12:21
16/10 22:23
Greek Development Minister meets Indiana Governor and US Ambassador
16/10 22:15
Greek PM sees overtourism problem only in Mykonos and Santorini
16/10 22:10
16/10 21:59
Greek Cartoon Museum at 'Kapnergostasio' historic building set up in Athens
16/10 19:12
Aegean Airlines expands direct flights between Thessaloniki and Kalamata in Greece
15/10 21:19
Greek PM: Our goal is to increase revenues and not just tourist numbers
15/10 19:46
Greek Energy Minister holds talks in Egypt on electricity connection
15/10 19:26
15/10 18:34
New Attica Transportation Strategic Plan will reshape the Region
15/10 16:44
UK Ambassador to Athens: Greece's role is of strategic significance
15/10 15:49
Greece's finance ministry reveals four main changes introduced by new tax bill
14/10 23:04
Minister: Luxury tourism can upgrade quality of Greek tourist product
14/10 13:01
Greek Infrastructure and Transport Minister: 35 new buses in Attica
14/10 12:54
WTTC | Business travel to surpass pre-pandemic levels at US$1.5 trillion in 2024
14/10 11:48
11/10 22:39
Acropolis Museum to mark European Days of Conservation-Restoration of Cultural Heritage
09/10 23:26
Minister: More than 2,000 Greeks abroad registered on Rebrain Greece Platform
09/10 23:23
Italgas to invest 1 bln euros in Greece by 2030 based on new strategic plan
09/10 23:22
FinMin: The upgrade of the Athens Stock Exchange is excellent news for Greece
09/10 20:14
Fraport Greece announces schedule of shutdowns to upgrade regional airport runways
09/10 17:30
Greek government spokesperson highlights positive economic outlook for 2025
09/10 01:43
October electricity bill subsidies to support vulnerable consumers in Greece
09/10 01:41
Enterprise Greece: Four Greek wineries at ProWine Latin America 2024
09/10 01:31
Three-week deadline for Greek taxi drivers to install payment card signage
08/10 18:22
AEGEAN air passenger traffic surpasses 12.5 million in first nine months of 2024
08/10 16:31
Report: Networking and career opportunities for foreign students in Cyprus and Greece
07/10 21:54
Media: U.S. Ambassador to Athens is a Champion of Study Abroad Endeavors
07/10 21:44
Universities of Tennessee and Athens to promote academic collaboration
07/10 20:36
07/10 15:49
Government: Bad loans in Greece fell to 7.5% in March 2024 from 40% in 2019
06/10 00:40
03/10 22:15
Commercial activity at Keramoti port in Greece suspended to alleviate congestion
03/10 22:08
Finance Minister: Record privatizations benefiting Greek citizens in long run
03/10 22:05
Stavros Niarchos Foundation recognized at 2024 International Opera Awards
03/10 22:04
Commercial operation of the Alexandroupolis LNG Terminal beginning today
03/10 16:48
Virtuoso and Globetrender report: The top-7 luxury travel trends to watch in 2025
02/10 23:11
Green residential electricity tariffs down 6%-17% in Greece during October
02/10 23:04
United Hellenic Voters of America presents 50th UHVA Awards Gala in Illinois
02/10 21:46
02/10 18:59
Greek FM: Excellent collaboration with Egypt for investments beyond energy
02/10 10:15
ELSTAT report: Unemployment rate falls to 9.5% in Greece during August
01/10 21:32
Collaboration between University of Athens and Google in Αrtificial Intelligence
01/10 21:31
Prime Minister: Greece will finally have a land registry in 2025
01/10 19:14
Work to prepare unique Doxipara-Zoni burials museum for visitors progressing fast
01/10 18:25
Public Power Corporation announces lower kWh green rates in Greece for October
01/10 17:35
Ministers agree to strengthen cooperation between Greek and Turkish coast guards
01/10 12:01
30/09 21:28
Piraeus Port Authority reaches new highs in half-year revenues and profits
30/09 17:12
Minister: Greece has the highest rate of increase of available income
29/09 21:29
Ratification bill for Attiki Odos concession is tabled in Greek Parliament
28/09 21:19
28/09 20:54
Lykeion ton Ellinidon Costume Museum marks European Heritage Days
26/09 22:02
Greece and South Korea sign cultural collaboration memorandum
26/09 21:55
Hellenic Initiative’s 5th Annual Venture Impact Awards opens for applications
26/09 19:51
26/09 18:58
Greece and Georgia ink agreement for mutual driver license recognition
26/09 18:47
Greece ranked 2nd internationally in best practices for Public-Private Partnerships
25/09 21:37
11 Greek environmental groups join 'Alliance for Wildlife' to preserve biodiversity
25/09 21:32
5th KinoFest: German-language film festival held at Castro Clauss in Patras
25/09 19:27
Greek Finance Ministry: Data shows significant fall in non-performing loans
25/09 17:45
Climate Crisis Minister inks procurement for 414 new fire vehicles in Greece
23/09 00:17
WTTC: U.S. remains the world’s most powerful travel and tourism market
23/09 00:05
New rail projects amounting to 1.0 billion planned in northern Greece
22/09 23:57
Minister: Promoting organic farming a priority for the Greek government
22/09 23:52
President of Hellenic Republic visits Panagia Soumela Monastery in Imathia
22/09 23:41
New framework for photovoltaics replaces net metering with net billing in Greece
19/09 21:13
Temple of Poseidon in Sounion of Attica shines bright with brand new lighting system
17/09 12:34
16/09 22:48
Revenues €2 billion above target primary surplus of €7.571 billion in Greece
16/09 22:35
Moody's ratings upgrades Greece's outlook to positive from stable
16/09 22:19
Passenger traffic in Greek ports grew by 11.4 pct during 2024 Q1
16/09 14:25
16/09 13:04
10 Years of Celebration for Golf and Maritime at the Greek Maritime Golf Event
14/09 22:38
Government spokesperson: Greece's 'brain gain' wager appears to have been won
Greek supermarket prices for 362 product codes to fall from 5% to 24%
Greek and German Presidents visit site of future Holocaust Museum in Thessaloniki
Passenger ferry 'Aghia Theodora' safely in Igoumenitsa Port after running aground
More than 4.000 participations from 28 countries in 63 activities at Navarino Challenge 2024
European Commission greenlights €40 million for flood prevention works in Athens
Greece's PPC successfully issues new 7-year bond raising 600 million euros
Enterprise Greece: 121 firms showcase environmentally friendly fashion at global shows
Greek consumer group calls for boycott of dairy products due to high prices
Green light for new central intercity bus station at Eleonas suburb of Athens
Greek Finance Ministry enforces beach regulations after 4,500 citizen complaints
Greek tankers seized by Iran allowed to depart for Piraeus port on Wednesday
NBG: Greek tourism to break record in 2024 with 35 million arrivals and €22 billion in revenue
UNWTO joins forces with Alpitour World over innovation, education and sustainability
IMF expects Greek economy to grow by 2.3% in 2024 and 2% during 2025
Increased tourist traffic in Greece during the period January-August 2024
UK Ambassador to Athens: Greece's role is of strategic significance
Greece's finance ministry reveals four main changes introduced by new tax bill
Prime Minister: Greece's economy on irreversible path to recovery