Amadeus: 77% of travelers want to travel in the next year with Europe reigning as top destination

The survey of 9,074 consumers across France, Germany, India, Spain, Russia, Singapore, the UAE, the UK, and the US shows the appetite to travel is high, businesswire.com reports.

At the same time, it unveils that greater clarity on restrictions and guidelines will be key to unlocking increased traveler confidence. Over a third (35%) of travelers said the current international guidelines around where and how to travel are confusing, making them less likely to book business and/or leisure travel.

At the same time, travelers are exhibiting raised openness to embrace technology and a willingness to share health data so they can start traveling again.

When asked about the receptiveness to share personal health data, the survey results indicate:

93% of travelers would be willing to provide personal data for the effective use of digital health passports or certificates, a slight increase from 91% in February 2021
Almost half (48%) of business travelers would be willing to provide their health data to visit a conference or event, while 36% of leisure travelers would be willing to for an excursion or activity at destination.
When asked which technology would increase confidence to travel in the next 12 months, mobile solutions continue to be the most popular, with the top technologies including:

Mobile applications that provide on-trip notifications and alerts (44%)
Self-service check-in (41%)
Contactless mobile payments (e.g., Apple or Google Pay, Paypal, Venmo) (41%)
Automated and flexible cancellation policies (40%)
Mobile applications and contactless technology have remained top technologies across all three studies, with the addition of automated and flexible cancellation policies in this final installment.

The research is the third in a series of traveler sentiment surveys, where Amadeus takes a regular checkpoint on traveler sentiment and concerns to help the industry rebuild travel in the most effective way. Both the 2020 Rethink Travel survey (Sept 2020) and Rebuild Travel Digital Health (Feb 2021) survey revealed how technology can help to increase traveler confidence and Amadeus revisited this question to see how traveler confidence has changed since September 2020. 97% of travelers now say that technology will increase their confidence to travel, up from 91% in February 2021 and 84% in September 2020, showing a growing sense of traveler confidence in the technology.

When considering the future of travel and sustainability, the survey highlighted what solutions travelers believe might help the industry to become more sustainable long-term. The results showed:

Nearly half (46%) of travelers said greater availability of green modes of transport, e.g., electric planes or trains
A similar percentage (44%) believe making sustainable travel more cost-effective would be beneficial
41% say transparency around travel companies’ sustainability policies would help.
Although receptiveness to travel in the next year is high, the travel industry needs to consider how to respond to changing traveler concerns as the travel environment continues to adapt. The three main concerns travelers have are:

Fears of catching COVID-19 while traveling (41%)
Self-isolation or quarantine before and after travel (41%)
Changing restrictions resulting in last-minute cancellations (37%)
In comparison to the previous studies, fears of catching the virus maintain a top concern for travelers, alongside self-isolation, or quarantine.

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